21 ways your business can fight climate change
30th October 2021
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Forget 9–5. This is your working day of the future. 9th October 2021
The workplace revolution is underway. Fueled by a better way to communicate, collaborate, prioritise or automate, a whole new way of hustling is here.
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How to create the ultimate Creative Brief (free template) 9th October 2021
Download our FREE creative brief template, including examples, to make sure your next marketing campaign is a breakthrough success.
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Innovation is a slow dance – debunking lightbulb moments 4th October 2021
Eureka! It’s a common trap to equate innovation with lightbulb moments of invention. Whilst this picture of innovation is heroic, seductive and incredibly newsworthy, is it even remotely a reality?
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Starting a new thing: Surges 19th March 2020
Surges exists to share the tools, apps and bots we use every day to power the marketing of Like No Other and its clients. Each tool is obsessively researched and recommended by us.
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Business ideas in a pandemic: How to thrive during Covid-19 17th March 2020
8 ways businesses can pivot out of Covid-19 and not just survive, but thrive.
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Everyday design: your secret weapon in creative problem-solving 26th January 2020
As Eckhart Tolle once said: “If you’re not present, you don’t have access to wisdom.”
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How to spot startup gaps and build traction in unloved markets 10th January 2019
A beginner’s guide to traction. How to turn a frustration into an obsession, an obsession into a business, and a business into everyone’s business.
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Want people to love your product? Tap into the IKEA Effect. 17th December 2018
Consumer effort in the build of a product or service increases its perceived value by 63% and creates an enduring bond that’s hard to break. This phenomenon is called the “IKEA Effect” and it can work for your business’ marketing too.
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Ghost brands: public deception or ingenious invention? 10th December 2018
From Deliveroo’s ‘dark kitchens’ to Amazon’s private-label brands, are these figments of a marketer’s imagination devised to deceive?
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Good for your word: Marketing to the voice-first shopper 17th July 2018
Voice interfaces promise major shortcuts for customers, from streamlined security checks to brand-less shopping sprees, leading to a complete rethink of marketing. Are you ready for the voice-first revolution?
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50% of us are digital addicts: Top warning signs & how to focus 10th March 2018
It’s time we talked about our common addiction. The one that eats into our work day and social life, stealing countless and seemingly-harmless moments when in reality they take us away from what really matters.
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AI: marketing's friend or foe? 2nd February 2018
Only 10% of marketing departments are experimenting with AI and chatbots. What’s holding them back?
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I paid for Twitter Promote for 30 days. Here’s the results... 20th December 2017
For $99 per month Twitter users have the option to automatically promote their tweets. Nothing ventured, nothing gained, so we gave it a go.
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Choosing breakthrough thinking over digital tinkering 22nd May 2017
We were invited to Nesta’s gathering of policymakers and progressive cities, funders and futurists, exploring what needs to be done to boost the growth in tech used to tackle social challenges. Its advice contains important lessons for us all.
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Introducing OtherWorld: the nearest news to you now 28th March 2017
Our latest venture, OtherWorld, is an entirely new type of news organisation. Delivering highly-targeted, location-based stories to people’s mobile phones using cutting-edge beacon technology.
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Minimum Buyable Product — launching with a ‘buy now’ button 24th March 2017
There’s a new wave of entrepreneurs eliminating virtually all risk associated with launching a new product. They’re building a proposition we call the Minimum Buyable Product.
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Further, faster & more immersive: the future of travel 15th March 2017
What next for travel? We consider the latest emerging trends in tourism technology and why our holidays are becoming personal brand stories.
