Ideas + Provocation

Voice interfaces will transform marketing. Are you ready for the revolution?

Succumb to your curiosity. Dabble. Pivot. Being predictable isn't an adequate survival strategy.

Elections are about change and nothing is changing elections more than digital marketing.

The key to more digital social innovation is a culture of sharing and reuse. However, allocating more resources to breakthrough thinking over digital tinkering is something we should all aspire to.

Only 10% of marketing departments are experimenting with AI and chatbots. What's holding them back?

It takes a lot of money, time, a cross-pollination of experts and a healthy dose of competition to transform an initially indifferent invention into an ultimately disruptive innovation. So why do we still equate innovation with lone geniuses?

We’re continuously updating our list of recommended apps and services that we use to fuel our agency. In this post we shine the spotlight on five services that have become daily sidekicks.

A new wave of entrepreneurs are eliminating virtually all risk associated with making a product. Has the Minimum Viable Product approach had its time?

Discover the digital hooks feeding our daily habits and learn how to get back some control.

We explore the value of different customers at different times in your start-up and how you can find them.

Seven things that have caught our eye this week. Each signalling a novel change in course, leading to unlikely collaborations, copycat features and welcome relief from pain points.

We analyse the key trends in tourism marketing and destination branding in 2017, looking at the likes of New York, Copenhagen & Sapporo.

Our trip to Japan has got us thinking about the future of travel. The likes of AI, VR, the sharing economy and space tourism are disrupting our journeys for the better and bringing dream destinations even closer.

With InsurTech the new Fintech, a new age of insurance is just around the corner. So what might it look like? Here are a few predictions...

A spotlight on a service that has totally transformed a critical area of my business: accounting and performance reporting. It’s called Xero.

The ability to work fast and slow, not one or the other, isn’t just great for your career. It can be the secret to transforming entire sectors. Here's why...

Old media are in a tailspin but there's lots of hope for those willing to experiment. Find out where storytelling is heading next and how you can get a head start.

I’ve had a few back-and-forth train journeys this week and used the time to revisit some of the interviews I’ve bookmarked in 2016. Here's my key takeouts...