Good for your word: Marketing to the voice-first shopper
Is it enough to ‘Do one thing well’ anymore?
Voice interfaces will transform marketing. Are you ready for the revolution?
Dark ads and algorithms: The marketing moves behind the 2017 UK General Election
Succumb to your curiosity. Dabble. Pivot. Being predictable isn't an adequate survival strategy.
Choosing breakthrough thinking over digital tinkering
Elections are about change and nothing is changing elections more than digital marketing.
AI: marketing's friend or foe?
The key to more digital social innovation is a culture of sharing and reuse. However, allocating more resources to breakthrough thinking over digital tinkering is something we should all aspire to.
What if: we provided safe storage for homeless people’s belongings?
Only 10% of marketing departments are experimenting with AI and chatbots. What's holding them back?
Innovation is a slow dance – the long slog behind our lightbulb moments
Our idea to put the collaborative economy to good use. Hutch™ would match spare space in homes and businesses with the urgent storage needs of homeless people.
The tools we use: Xero, Treehouse, Sumo & more
It takes a lot of money, time, a cross-pollination of experts and a healthy dose of competition to transform an initially indifferent invention into an ultimately disruptive innovation. So why do we still equate innovation with lone geniuses?
Towards a Minimum Buyable Product - why your ‘buy’ button should appear sooner
We’re continuously updating our list of recommended apps and services that we use to fuel our agency. In this post we shine the spotlight on five services that have become daily sidekicks.
Introducing OtherWorld: The nearest news to you now
A new wave of entrepreneurs are eliminating virtually all risk associated with making a product. Has the Minimum Viable Product approach had its time?
50% of us are now digital addicts: How to spot the warning signs & regain your focus
Our latest project: OtherWorld is an entirely new type of news. Discover the stories you probably haven't heard, in a way you wouldn't have expected.
Not all customers are equal. Who’s right for you now?
Discover the digital hooks feeding our daily habits and learn how to get back some control.
If you can't beat them..
We explore the value of different customers at different times in your start-up and how you can find them.
The end of tourism as we know it
Seven things that have caught our eye this week. Each signalling a novel change in course, leading to unlikely collaborations, copycat features and welcome relief from pain points.
Further, faster & more in the moment: the changing shape of travel
We analyse the key trends in tourism marketing and destination branding in 2017, looking at the likes of New York, Copenhagen & Sapporo.
Insurance is clearly broken, so what's its future?
Our trip to Japan has got us thinking about the future of travel. The likes of AI, VR, the sharing economy and space tourism are disrupting our journeys for the better and bringing dream destinations even closer.
Our business toolkit: Hassle-free accounting with Xero
With InsurTech the new Fintech, a new age of insurance is just around the corner. So what might it look like? Here are a few predictions...
Finding your rhythm – the art of working fast and slow
A spotlight on a service that has totally transformed a critical area of my business: accounting and performance reporting. It’s called Xero.
What's next for storytelling? 7 reasons to be cheerful in 2017
The ability to work fast and slow, not one or the other, isn’t just great for your career. It can be the secret to transforming entire sectors. Here's why...
Progression not perfection – why it pays to think out loud
Old media are in a tailspin but there's lots of hope for those willing to experiment. Find out where storytelling is heading next and how you can get a head start.
I’ve had a few back-and-forth train journeys this week and used the time to revisit some of the interviews I’ve bookmarked in 2016. Here's my key takeouts...